Revolutionizing Retail with Edge Computing: Insights from NRF 2025

In a recent LinkedIn Live event, SUSE explored the transformative potential of edge computing in the retail industry. The discussion, led by Keith Basil, General Manager of Edge at SUSE, and Brent Schroeder, Head of Office of the CTO at SUSE, provided valuable insights into how edge computing is reshaping customer experiences and operational efficiency.

This is an overview of their discussion.  Listen to the full live session here.

Key insights:

1. How edge computing transforms customer experiences:

• • Personalization: Edge computing enables real-time data processing, allowing retailers to offer highly personalized shopping experiences. For example, customers can receive tailored product recommendations based on their browsing history and purchase behavior. Dynamic pricing, which adjusts prices in real-time based on supply and demand, further enhances the shopping journey.
  • Omnichannel Integration: By integrating online and in-store experiences, edge computing ensures a seamless transition between digital and physical retail environments. This integration not only enhances customer satisfaction and loyalty but also provides a consistent brand experience across all touchpoints.

2. How edge technologies improve in-store experiences:

• • Smart Stores: Edge computing powers smart store technologies, such as automated checkout systems and intelligent shelving. These innovations significantly reduce wait times, improve inventory management and create a more efficient shopping environment. For instance, automated checkout systems can process transactions quickly and accurately, while intelligent shelving can monitor stock levels and alert staff to restock items.
  • Real-Time Analytics: Retailers can leverage real-time analytics to make data-driven decisions. By analyzing customer behavior and preferences in real-time, retailers can optimize store layouts and product placements to better meet customer needs. This not only improves the shopping experience but also increases sales and customer satisfaction.

3. How to future-proof your retail operations with edge computing:

• • Operational Management: Edge computing streamlines operational processes, from supply chain management to inventory tracking. This leads to reduced costs and increased efficiency. For example, real-time inventory tracking can help retailers avoid stockouts and overstock situations, ensuring that products are always available when customers need them.
  • Customer Interactions: The future of retail is characterized by more interactive and engaging customer interactions. Edge computing facilitates this by enabling real-time communication and feedback, enhancing the overall shopping experience. For instance, interactive kiosks and augmented reality (AR) applications can provide customers with immersive and personalized shopping experiences.

Prepare for the future of retail: key takeaways from NRF 2025

The event at National Retail Federation 2025 underscored the pivotal role of edge computing in driving the future of retail. By adopting these technologies, retailers can stay ahead of the curve, meet evolving customer expectations and achieve sustainable growth. The integration of edge computing not only enhances the customer experience but also optimizes operational efficiency, making it a crucial investment for retailers looking to thrive in the digital age.

Stay tuned for more insights and updates from SUSE on how edge computing is revolutionizing the retail landscape.

For a deeper dive into these insights, watch the full LinkedIn Live session.